Crypto-based Brave browser hits 20 million downloads
By Christopher Attard
The cryptocurrency-based Internet browser that pays users in digital assets has been downloaded over 20 million times in what seems to be steady growth in the budding sector.
As crypto enthusiasts know, the Brave browser is the new kid on the block seeking to “fix the Internet” by taking standard user experience to the next level. Traditional web content monetisation methods involve exposing website viewers to overly intrusive adverts in order to cover managements costs and generate revenue. This in part explains the 30% influx in ad-blocking addons for browser in 2017 alone.
However, the Brave browser is experimenting with a new type of web content monetisation method that uses cryptocurrency compensation via the browser’s native cryptocurrency, called the Basic Attention Token (BAT). Notably, the browser seems to be gaining significant popularity at a time when Google and Facebook’s privacy and user data policies have been under relentless scrutiny and controversy. In fact, large social media platforms have been involved in cases where user data was sold to cover operations costs, attracting the ire of journalists and media outlets.
More products integrate cryptocurrencies
Despite being a blockchain product, which for the most part have seen sluggish user adoption in the broader market, Brave ranked in the top 1% of all Android app store downloads. Introduced back in March 2014, the average user rating is 4.3 by 81,500 users on the Android store.
Tech products like Brave are attempting to move beyond the hype towards practical use cases alongside prominent tech giants warming up to crypto. Samsung has also integrated a cryptocurrency cold wallet with its next-generation flagship Galaxy S10. Meanwhile, HTC launched the highly anticipated world-first blockchain smartphone. The gradual release of these blockchain-related products is a testament to developing solutions for mainstream crypto adoption.
Developers at Brave Browser claim their product functions 8 times faster than Google Chrome while extending battery life to up to 30%. Brave’s creators attribute the improved performance to the browser being able to block online advertising and trackers which are known to reduce loading times and clog up Internet bandwidth.
Traditional browsers deploy up to 70 trackers
In comparison to the most widely used browsers, Brave allows users to scour the Internet without advertisers knowing their location and surfing habits by default. While mainstream browsers ask users if they’d like to share this information, said browsers reportedly use up to 70 behavioural trackers to obtain personal user information.
Meanwhile, Brave users can choose to view ads while receiving compensation in the form of BAT tokens. Brave developers explain:
Users who choose to see Brave Ads are presented with offers in the form of notifications as they browse the web, at a time that the browser finds appropriate and not disruptive. When users click to engage with these notifications, they’re presented with a full-page ad in a private ad tab.
Basic Attention Token (BAT) technical outlook
At the time of writing, BAT stands at $0.18 [Bitfinex], having climbed a whopping 80% in 4 weeks. Price-action has hit the 200-day moving average on the daily chart, indicating resistance at the $0.20 level. Breaching this level would open the door to further gains towards $0.22, but this prospect is in turn dependent on the price of Bitcoin, which has remained stable between $4,200 and $3,461 since December 18th of last year.
On the flip side, if BAT’s possible consolidation period retraces below $0.132, the jeopardised higher-low pattern would open the flood-gates towards further losses, giving bulls yet another run for their money.
Irrespective of price-action and speculative market trading, however, it’s undeniable that Brave browser has introduced yet another use-case for blockchain technology.
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