Author: Jools Moore

Jools Moore joined SiGMA in late 2018, jumping the fence from a 20 year career in PR and content to see how the other side lives. Having worked in the iGaming sector since 2004, he knows his stuff and has worked closely with various brands over the years, on everything from brand launches to lobbying on the hill in Washington. At SiGMA, Jools has been focussed on taking the online editorial space to the next level, designing a new website with better user experience, more news features, and an big increase in the number of paid media opportunities – something that our clients have been crying out for. With a background in content and comms, Jools also ran a video production agency in London for several years, so naturally video content is high on the list for the new look SiGMAnews website.